Alpha Tech is committed to protecting your privacy and ensuring that all personal and business data is handled securely, transparently, and in compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect your information when you use our merchant services, including card payment terminals, online payment gateways, and point-of-sale (POS) systems.

1. Who We Are (Data Controller)

Alpha Tech is the data controller responsible for your personal data.

Company Name: Alpha Tech
Registered Address: [Insert Registered Address]
Email: info@alphatecmarketing.com

2. Information We Collect

We may collect and process the following categories of data:

a) Business & Personal Information

Full name, business name, and contact details (email, phone number, address)
Business registration details and financial information

b) Transaction & Payment Data

Payment transaction details processed through our systems
Merchant account activity and settlement information
(Note: We do not store full card numbers. Payment data is processed securely via PCI-DSS compliant systems.)

c) Technical & Usage Data

IP address, browser type, device identifiers
System logs, usage patterns, and diagnostic data

d) Compliance & Verification Data

Identity verification (KYC checks)
Anti-money laundering (AML) and fraud prevention data
3. How We Collect Your Data

We collect data through:

Direct interactions (account registration, onboarding, support requests)
Use of our payment systems and services
Automated technologies (cookies, analytics tools)
Third-party partners (payment processors, verification agencies)
4. Legal Basis for Processing

We process your personal data under the following lawful bases:

Contractual necessity – to provide and manage our payment services
Legal obligation – to comply with financial regulations, AML laws, and tax requirements
Legitimate interests – to improve services, prevent fraud, and secure our systems
Consent – for marketing communications and non-essential cookies
5. How We Use Your Information

We use your data to:

Provide and operate merchant and payment services
Process and settle transactions securely
Perform identity verification (KYC) and fraud prevention checks
Monitor transactions for suspicious or illegal activity
Provide customer support and technical assistance
Improve system performance and user experience
Comply with legal, regulatory, and financial reporting obligations
6. Payment Security & PCI Compliance

We implement strict security measures to protect payment data, including:

PCI-DSS compliant payment processing
Encryption (SSL/TLS) for data transmission
Tokenisation and secure payment gateways
Restricted access to sensitive data

We do not store sensitive cardholder data such as full card numbers or CVV codes.

7. Data Sharing

We do not sell or rent your personal data.

We may share data with:

Payment processors and acquiring banks
Fraud prevention and identity verification providers
Cloud hosting and IT infrastructure providers
Regulators, law enforcement, or tax authorities (where required by law)

All third parties are required to maintain appropriate data protection and confidentiality standards.

8. International Data Transfers

Where your data is transferred outside the UK, we ensure appropriate safeguards are in place, such as:

UK adequacy regulations
Standard Contractual Clauses (SCCs)
Secure and compliant data processing agreements
9. Data Retention

We retain your data only as long as necessary, including:

Transaction and financial records: typically 6–7 years (legal requirement)
Account and service data: for the duration of your relationship with us
Compliance data (KYC/AML): as required by financial regulations
10. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data (where legally permitted)
Restrict or object to processing
Data portability
Withdraw consent at any time

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

11. Cookies & Tracking Technologies

We use cookies to:

Ensure website functionality
Analyse traffic and usage
Improve user experience

Non-essential cookies are used only with your consent. You can manage your cookie preferences via your browser or our cookie banner.

12. Automated Decision-Making & Fraud Detection

We may use automated systems to detect fraudulent or suspicious transactions.

These systems help protect merchants and customers but do not produce legal or similarly significant effects without human review.

13. Children’s Data

Our services are not intended for individuals under the age of 18. We do not knowingly collect data from children.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be published on our website, and continued use of our services constitutes acceptance of any changes.

15. Contact Us

If you have any questions or requests regarding this Privacy Policy or your data, please contact:

Alpha Tech
Email: info@alphatecmarketing.com
Support: 24/7 Available

Alpha Tech – Secure Merchant & Payment Solutions